The Goldberg Brothers

The Goldberg Brothers – The Inventors of the Automobile Air Conditioner. Here’s a little factoid for automotive buffs or just to dazzle your friends.

The four Goldberg brothers, Lowell, Norman, Hiram, and Max, invented and developed the first automobile air-conditioner. On July 17, 1946, the temperature in Detroit was 97 degrees.

The four brothers walked into old man Henry Ford’s office and sweet-talked his secretary into telling him that four gentlemen were there with the most exciting innovation in the auto industry since the electric starter.

Henry was curious and invited them into his office. They refused and instead asked that he come out to the parking lot to their car. They persuaded him to get into the car, which was about 130 degrees, turned on the air conditioner, and cooled the car off immediately.

The old man got very excited and invited them back to the office, where he offered them $3 million for the patent. The brothers refused, saying they would settle for $2 million, but they wanted the recognition by having a label, ‘The Goldberg Air Conditioner’ on the dashboard of each car in which it was installed.

Now old man Ford was more than just a little anti-Semitic, and there was no way he was going to put the Goldberg’s name on two million Fords. They haggled back and forth for about two hours and finally agreed on $4 million and that just their first names would be shown.

And so to this day, all Ford air conditioners show — Lo, Norm, Hi, and Max — on the controls.

🙂 🙂 🙂 See you learn something new every day 🙂 🙂 🙂

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14 Responses to “The Goldberg Brothers”

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  1. Comedy Plus
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    says:

    Bwahahahahahah. I love it. I didn’t see that coming at all.

    Have a terrific day. 🙂
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  2. Peter J says:

    What an interesting story; it just goes to show how much persuasion it would take for an idea to be used; and at 4 million which would have been a huge amount of money at the time 😛

  3. Don E. Chute
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    says:

    Aha you ol’ ba*****, I thought you were going to be serious. I was going to wax on how Mr. Carrier cooled movie theaters etc.

    You caught me totally off guard—And it’s Friday!

    Thanks Bro’

    PLU!
    Don E. Chute also recently posted..I LOVED LUCYMy Profile

  4. Marg says:

    That was a good one. Too funny. Brought a smile to my face.
    Have a great week end.
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  5. There is nothing like a bit of humour to brighten up the evening and Peter J…you cant be serious?

  6. stevebethere
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    says:

    @ William
    LOL William thanks for stopping by 🙂

  7. zezebel
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    says:

    Hahahahahaaha steve.
    Is this the real story? My car is not a ford but also have this. maybe they also got a deal with this brothers. lol….
    zezebel also recently posted..One month anniversaryMy Profile

  8. blogwithric says:

    I had a good day today just because I’ve read this post.
    blogwithric also recently posted..New Blog with Ric FeaturesMy Profile